In my 40s (over 10 years ago), I qualified as a Personal Trainer, set up We Are Fit Attitude Ltd and just wanted to help people get fitter.

I worked in a local gym and became very aware that whilst women knew they should strength train, they weren't. Day after day, unless I was training them 1:1, I'd watch women avoid the weights area. Not because they didn't want to get stronger, but because they felt intimidated, worried they'd get it wrong or simply didn't feel they belonged there. Even I found it intimidating at times.

That's when I realised the problem wasn't women. It was the gym environment. So, in 2015 I decided to do something about it by creating a safe space for women only to train together.

I created our unique WAFA Strength Approach, with Sweat & Strength™ at its heart, which is strength training designed specifically for women. No intimidating gym culture. No shouting. No pressure to keep up.

Just expert coaching, encouragement and a community where it's completely normal to ask questions, make mistakes and learn together.

Fast forward 10 years and my team and I now help hundreds of women in their 40s and up to their 80s discover they're capable of far more than they ever imagined. As our bodies change with age, strength becomes one of the best investments we can make. It helps us stay independent and, of course, keeps us in great shape too!

Most women join us believing they are too old, overweight or that menopause has changed their bodies forever. Yet, once we get women started, I love nothing more than seeing how they surprise themselves with what they can do. Not because they suddenly became fitter overnight, but because they finally found an environment where they felt safe enough to begin and learn how to progress.

And perhaps that's exactly where you are today.

Often come September after summer, holidays, family get-togethers and maybe a little more food and drink than usual, you might simply be looking for a gentle way to get back into a routine without throwing yourself into another all-or-nothing fitness programme.

That's exactly why we're bringing back our sold-out 'Strong in 7' Days Challenge, starting Monday 19th October.

Rather than asking you to become a member straight away, we'd much rather let you experience exactly how we coach, support and encourage women before you ever have to make that decision.

For just £14, my Head Coach Nicky and I will coach you through seven days of Sweat & Strength™. Your aim is simply to complete three live workouts during the week and experience a realistic approach to building strength that fits around real life.

You'll also pick up practical tips that have helped hundreds of our members stay consistent long after the initial motivation has disappeared.

You don't need expensive equipment or to be fit and, better still, there's no travel time because you'll be joining us live from home!

Just bring yourself, a willingness to have a go and, if you don't own dumbbells yet, a couple of tins of beans will do just fine!

If, at the end of the week, you decide WAFA is the right fit for you, wonderful.

If not, you'll still leave stronger, more confident and with a much better understanding of how strength training can help you build a healthier future.

I genuinely can't wait to welcome you and show you what you're capable of.